The first time I encountered Seth Godin was hearing him interviewed on one of my favorite radio programs, "Bullseye with Jesse Thorn," in which Jesse described Seth as a "marketing guru." And while this is undoubtedly true, it gives only the slightest glimpse into the work that Seth does.
In his writing, Seth constantly challenges the notion of "business as usual." He is a tireless advocate for the power of a unique vision, of personal connection and treating one's audience with respect and dignity. A great example of this point-of-view is this recent blog post. I have taken great encouragement from him to pursue creative work in ways that make sense to me, and not to succumb to fear of how it will be perceived by "conventional wisdom."
In that conversation with Jesse Thorn, Seth shared his view that every person is an artist. I found this idea so beautiful and resonant, that I wrote a song about it: "Beautifully (Then It's Art)" -- hear it here on MissLynn.com.
Seth Godin on Wikipedia
Seth's Blog
(Have a real-life hero or she-ro to nominate for this blog? Let me know at misslynn [at] misslynn [dot] com!)
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